KATHY IRLAND HOME BY MARTIN WILL OFFER A NEW MIXED DIRECT CONTAINER PROGRAM IN EARLY NOVEMBER
San Diego, CA- September 18, 2006- Beginning in early November 2006, Kathy Ireland Home® by Martin (KIHBM), a premier manufacturer of home office and home entertainment wood furniture,
will offer a mixed-product direct container program from their China warehouse.
"Design, value and delivery are the pillars of our industry," said KIHBM President Gil Martin. "The goal
of our new program is to uphold these pillars and to exceed the expectations of our valued customers."
This new program will allow mid-sized retailers, in addition to current large-size
retailers, to benefit from the cost savings of buying directly from China. In addition to lower cost, delivery time is expected to decrease to five to six weeks.
The warehouse will stock
over 200 SKUs from 15 collections that may be mixed into one container. KIHBM will offer both home office and home entertainment furniture in the warehouse. In order to support the program,
KIHBM has also added management and sales coverage to their team.
In 1981 Gil Martin founded Martin Furniture, a premier producer of home office and home
entertainment furniture. Twenty-two years later, in April 2003, Martin Furniture partnered with Kathy Ireland World Wide and became Kathy Ireland Home by Martin. In 2005 the company grossed over $63 million
in sales. Martin products are sold through several retail channels all over the country including warehouse clubs, commercial office, catalogs, Top 100 Retailers and specialty stores.
For more information please visit www.martinfurniture.com.
As CEO and Chief Designer of Kathy Ireland Word Wide based in Los Angeles, California, Kathy began building her empire in 1993
with the mission of "finding solutions for families, especially busy moms."™ By staying true to this commitment Ireland's HOME line has received several awards including the Good Housekeeping Seal for her Home
Collection. This Forbes Magazine reports that KIWW is a "design empire which grosses over one billion dollars annually in retail sales." There are now well over 10,000 pieces that are in line with her mission.
Kathy's home design efforts extend beyond Home furniture; for more information please visit www.kathyireland.com.
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