KATHY IRELAND HOME BY MARTIN LAUNCHES REDESIGNED WEBSITE
San Diego, CA - March 18, 2008- Kathy Ireland Home by Martin (KIHBM) recently launched a completely redesigned website, www.martinfurniture.com, with the intention of making it
more consumer friendly. New features include: several options for browsing products, larger product images with alternate views, a comprehensive
list of contact information so customers may directly contact the person to whom they wish to speak, and a Buyer's Guide with information on wood
solids and veneers, power centers, drawer construction methods and other facets of quality furniture products to help customers make educated purchases.
"As research continues to confirm that end users desire to pre-shop on the web and that they consider manufacturer websites to be the most credible source
for product information, we will continue to invest in our website," said Karl Eulberg, KIHBM's Vice President, Sales and Marketing." Our goal is improve
our website's clarity, simplify the product search process and get our customers the information they need quickly and intuitively. Investing to provide
a quality web experience for our customers is money well spent."
An instant store locator tool, suggestions for furniture care and maintenance, warranty information and company information can also be found on the website.
The new site is also compatible with more browsers than the previous version which means more consumers can successfully interact with the site.
KIHBM retail customers have access to a password-protected portion of the website where they can obtain information about the status of their orders and download product images.
In 1981 Gil Martin founded Martin Furniture, a premier producer
of home office and home entertainment furniture. Twenty-two years later, in April 2003, Martin Furniture partnered with Kathy Ireland World Wide and
became Kathy Ireland Home by Martin. In 2005 the company grossed over $63 million in sales. Martin products are sold through several retail channels
all over the country including warehouse clubs, commercial office, catalogs, Top 100 Retailers and specialty stores. For more information please
visit www.martinfurniture.com.
As CEO and Chief Designer of Kathy Ireland Word Wide based in Los Angeles, California, Kathy began building her empire
in 1993 with the mission of "finding solutions for families, especially busy moms."™ By staying true to this commitment Ireland's HOME line has received
several awards including the Good Housekeeping Seal for her Home Collection. This Forbes Magazine reports that KIWW is a "design empire which grosses
over one billion dollars annually in retail sales." There are now well over 10,000 pieces that are in line with her mission. Kathy's home design efforts
extend beyond Home furniture; for more information please visit www.kathyireland.com.
Download this article...
