San Diego, California, February, 2026 — Martin Furniture has launched a new Mass Merchandising division and appointed industry veteran Kurt Berlin as Vice President to lead the initiative.

The move represents a strategic expansion for the 40+ year-old furniture brand, positioning the company to grow its presence in club and mass retail channels while maintaining the quality, design integrity, and operational rigor that define the Martin name.

Berlin brings more than 22 years of experience in product development, design strategy, and marketing leadership. Prior to joining Martin Furniture, he led creative and digital transformation initiatives, partnering with major national retailers including Costco, Staples, and Target.

His background spans global manufacturing partnerships, 3D visualization platforms, and integrated digital marketing systems. Known for translating innovation into retail-ready programs, Berlin has built scalable product platforms designed for high-volume environments.

“For more than four decades, Martin Furniture has been built on trusted partnerships, thoughtful design, and long-term thinking,” said Nico Gaviria, CEO. “Expanding into Mass is a deliberate step in the evolution of our platform. We’ve invested in strengthening our infrastructure and supply chain capabilities, and this division allows us to leverage that foundation to scale responsibly. Kurt brings the design expertise, manufacturing depth, and retail fluency required to build this channel from concept through execution at shelf.”

As Vice President, Kurt will oversee product development, channel alignment, and retailer partnerships within the new segment. The division will focus on structured product roadmaps and retail-specific inventory strategies as Martin continues expanding its multi-channel platform.

About Martin Furniture:
Founded in 1980, Martin Furniture is a leading manufacturer of case goods furniture for Office, Dining, and Entertainment. Martin Furniture has over a 40-year legacy built on quality, design, and functionality. The company is headquartered in San Diego, CA. For more information, visit martinfurniture.com.

Media Contact:
Gillian Bryson, Martin Furniture
Email: g.bryson@MartinFurniture.com